Hey pixels!! Well, maybe not that pro… My Instagram could be better than it is…. But I’m trying to improve it, so I want to share with you all the tips and tricks I’m using. I hope they will be useful for you!!
All the pictures I’m showing here are from my Instagram. Recently I removed some old photos that weren’t so good. I changed my profile info. I changed my profile picture. It’s (again) my blog logo, so this way people can be sure that this is actually my official account.
I know there are lots of tips and tricks, and not all of them are useful for everyone. Just read and choose the best for you. This is not a mandatory guide, just some options that you have to improve your account. But don’t forget the most important: having fun!!
Instagram Pro Tips
The main components of your profile are:
Username: it should be easy to type and emoji free
Profile photo: a cool one. It should show people something about you or about your business.
Bio: a few (but well chosen) words can explain a lot about you. Tell people who you are and what they can find on your pictures. If you add your email it will be easier for people to contact you. Again, don’t over use emojis.
Link: to your blog, business web…. Where do you want to send your Instagram visitors?
Make your account public. It sounds pretty obvious, I know. But Instagram allows you to keep your photos privately. This is good if you’re sharing them just with friends and family, but not if you want to be popular. I don’t know what do you do, but I don’t follow private accounts. I don’t want to follow someone who is not showing what she/he is doing.
Find a focus, a main subject for your photos. It can be: food, landscapes, buildings, selfies… will help you gain targeted followers.
Colour scheme. The key is to balance colour and space. Edit all your photos in a similar way. I use VSCO, a free photo edition app (not sponsored). Add a filter, change exposure, temperature, brightness, sharpen…. Try to stick to a colour palette that matches your brand/personal style.
Plan your posts. And tell a visual story. This is important. Share with your followers the story behind every picture. Take lots of photos, but decide which one you’re sharing. But don’t get obsessed with planning. A bit of spontaneous activity is funnier and acceptable.
Use different backgrounds, natural light, try nice compositions using objects that you have at home… Don’t forget our happy tips to improve your travel photos. Maybe you’ll find them useful if you’re taking photos outside or during your adventures.
HASHTAGS & BRAND TAGS
Instagram allows you to use up to 30 hashtags for each picture. I don’t use them all, but make sure that you use at least 4-5 hashtags. Use active hashtags, if more people are looking for them or using them is better. Creating your own hashtag is safe if your account is already popular, but if you have just a few followers is not worth it.
Tag brands: Instagram will notify the people you tagged, but also expand the reach of your photo. Maybe the person you tagged will want to re-share the photo on their feed and tag YOU back! This will result in even more exposure and credibility for your business. If your business has a physical location, tag it, too. Or at least, tag your city. This can be useful, too.
CALL TO ACTION
Ask something to your followers and they will answer. Create conversations. People want to join in and feel like they are part of the discussion.
Think about what your audience might respond to. By asking questions, it shows that you care about your audience, and they aren’t just numbers. Some examples of how to do it are: ask a question, leave a comment below, tag a friend, visit our link/shop, share your next experience using the following hashtag….
Post consistently: maybe not everyday, but keep posting. There isn’t a rule about how often you should post, just pick a schedule that works for you.
Socialise with your audience: always answer the comments (unless you have thousands of them); keep the conversation going. Visit your followers accounts and engage with their posts too.
Be nice: visit pages and give likes. Leave comments. Be honest. If you see a lovely account, follow it.
Post videos: share the insides of your business, the how to of a pretty photo…. People watch videos and sometimes they share them…
Use Instagram stories, host a giveaway or a photo contests, give and get shoutouts….
What do you think about my tips, my happy pixels? Do you have a good one to share with us? Do you love Instagram? Or not? Please, let me know in the comments below.